A Textbook of Marketing CBSE Class 11 is a comprehensive textbook designed to support students in mastering the fundamentals of marketing and employability skills as per the latest CBSE Skill Education curriculum 2026-27. It helps learners build conceptual clarity, practical knowledge, and exam readiness through structured notes and interactive learning tools.

Who Can Benefit

CBSE Class 11 students studying Marketing under Skill Education Subject Code 812.
Teachers and educators looking for a structured, syllabus-aligned textbook and teaching guide.

Book Description

A Textbook of Marketing CBSE Class 11 is designed by Arihant Publications to provide a balanced blend of theoretical knowledge, practical application, and employability skills for students. The content is aligned with the National Education Policy (NEP) 2020 and the latest CBSE curriculum 2026-27, making it suitable for systematic learning, conceptual understanding, and board exam preparation in English medium.

Covers Part A Employability Skills (Communication, Self-management, ICT, Entrepreneurial, and Green Skills) and Part B Subject Specific Skills (Introduction to Marketing, Marketing Environment, Segmentation, Targeting, Positioning, Marketing Mix, and Consumer Behaviour).
Includes simplified theory, illustrative diagrams, flowcharts, knowledge check questions, textbook folder answers, and exam-style practice questions.

What Sets This Book Apart

Incorporates NEP 2020 and NCF-SE 2023 guidelines with competency-based learning and real-life marketing applications.
Features interactive Knowledge Check sections after key topics for instant concept revision and self-assessment.
Provides complete answers to textbook activities and exercises in a dedicated Textbook Folder section.
Includes a fully solved Sample Paper based on the latest 2026-27 CBSE examination pattern to boost board exam readiness.

Special Features

A Textbook of Marketing for CBSE Class 11 | Skill Education (Subject Code 812) | Employability Skills, Subject-Specific Skills, Diagrams & Exam-Style Questions | As per Latest CBSE Syllabus 2026–27