A Textbook of Marketing for CBSE Class 11 | Skill Education (Subject Code 812) | Employability Skills, Subject-Specific Skills, Diagrams & Exam-Style Questions | As per Latest CBSE Syllabus 2026–27
PRODUCT DETAILS
A Textbook of Marketing CBSE Class 11 is a comprehensive textbook designed to support students in mastering the fundamentals of marketing and employability skills as per the latest CBSE Skill Education curriculum 2026-27. It helps learners build conceptual clarity, practical knowledge, and exam readiness through structured notes and interactive learning tools.
Who Can Benefit
- CBSE Class 11 students studying Marketing under Skill Education Subject Code 812.
- Teachers and educators looking for a structured, syllabus-aligned textbook and teaching guide.
Book Description
A Textbook of Marketing CBSE Class 11 is designed by Arihant Publications to provide a balanced blend of theoretical knowledge, practical application, and employability skills for students. The content is aligned with the National Education Policy (NEP) 2020 and the latest CBSE curriculum 2026-27, making it suitable for systematic learning, conceptual understanding, and board exam preparation in English medium.
- Covers Part A Employability Skills (Communication, Self-management, ICT, Entrepreneurial, and Green Skills) and Part B Subject Specific Skills (Introduction to Marketing, Marketing Environment, Segmentation, Targeting, Positioning, Marketing Mix, and Consumer Behaviour).
- Includes simplified theory, illustrative diagrams, flowcharts, knowledge check questions, textbook folder answers, and exam-style practice questions.
What Sets This Book Apart
- Incorporates NEP 2020 and NCF-SE 2023 guidelines with competency-based learning and real-life marketing applications.
- Features interactive Knowledge Check sections after key topics for instant concept revision and self-assessment.
- Provides complete answers to textbook activities and exercises in a dedicated Textbook Folder section.
- Includes a fully solved Sample Paper based on the latest 2026-27 CBSE examination pattern to boost board exam readiness.
SPECIFICATIONS
| Author | Nazma Ansari & Namita Sharma |
| ISBN13 | 9788167210753 |
| ISBN10 | 8167210758 |
| Code | F1430 |
| Weight | 0.442 |
| Language | English |
| Binding | Paperback |
| No Of Pages | 276 |
| Dimensions | 20.3 x 25.4 x 4.7 cm |
| Country Of Origin | India |
| Manufacturer | Arihant Publications India Limited, 24-26, Kalindi Colony, Transport Nagar, Meerut, Uttar Pradesh - 250187 |
| Seller | Arihant Publications India Limited, 24-26, Kalindi Colony, Transport Nagar, Meerut, Uttar Pradesh - 250187 |

