A Textbook of Marketing CBSE Class 12 is a complete academic guide designed to help students prepare effectively for their Class 12 board examinations. It provides well-structured study material aligned with the latest CBSE Skill Education curriculum based on NEP 2020 and NCF-SE 2023 guidelines.

Who Can Benefit

Students studying Marketing (Subject Code 812) in Class 12 preparing for their CBSE board examinations.
Teachers and educators looking for a reliable and syllabus-aligned marketing textbook for classroom teaching.

Book Description

A Textbook of Marketing CBSE Class 12 by Arihant Publications is developed to support students pursuing Skill Education in Class 12. The book presents core marketing concepts in a simple and student-friendly manner, making learning easy and helping students build confidence for their board exams.

Covers both Part-A Employability Skills and Part-B Subject Specific Skills as per the latest CBSE syllabus.
Suitable for Class 12 English medium CBSE board exam preparation.
Prepared with a practical approach for better conceptual understanding and skill development.

What Sets This Book Apart

Includes illustrative diagrams, flowcharts, and practical activities to make learning visual and engaging.
Features Knowledge Check sections after key topics to test recall and reinforce understanding instantly.
Provides answers to all textbook questions along with competency-based exam-style questions.
Contains a specially designed sample question paper aligned with the latest 2026-27 CBSE examination pattern.

Special Features

A Textbook of Marketing for CBSE Class 12 | Skill Education (Subject Code 812) | Employability Skills, Subject-Specific Skills, Diagrams & Exam-Style Questions | As per Latest CBSE Syllabus 2026–27