For selection of personnel in Specialist Officers’ cadre posts, the Institute of Banking Personnel Selection (IBPS) has invited applications from eligible Indian citizens for the Common Recruitment Process (CRP) for recruitment to the participating organisations. This book has been designed for the CRP SPL-VI being conducted by IBPS for recruitment to the post of Marketing Officers Scale I in the participating organisations.
The present book for IBPS CRP-VI Specialist Officers Cadre Marketing Officer Scale I Recruitment Examination has been divided into four parts namely Test of Reasoning Ability, Test of English Language, Quantitative Aptitude and Marketing Ability. Each section in the book has been divided into number of chapters as per the syllabi of the recruitment examination. Each chapter in the book contains ample number of solved questions designed on the lines of questions asked in previous years’ IBPS Specialist Officer Recruitment Examination. The Marketing Related Professional Knowledge section covers Introduction to Marketing, Marketing Environment, Marketing Mix, Consumer Behaviour, Market Segmentation, Marketing Management & Planning, Product Life Cycle (PLC), Channels of Distribution, Pricing, Advertising, Personal Selling, Sales Promotion, Branding, Packaging & Labeling, Marketing Research, Consumer Production and Modern Marketing System, Abbrevations and Glossary. Also IBPS Marketing Officer Exam Model Solved Paper 2016 has been provided in the book to help aspirants get an insight into the examination pattern and the types of questions asked in the previous years’ examination.
As the book contains ample study material it for sure will act as the perfect and rapid resource book for IBPS Specialist Officers’ Marketing Officer Scale I Recruitment Examination 2017.